The Rhinestone Roadrunner
•Boutique •Hat Haven •
MEET THE DREAMER BEHIND THE BRANDS
Brook Russell is the creative force behind Hat Haven and The Rhinestone Roadrunner, two brands born from her love of western maximalism and her journey across the Midwest and South. As she traveled, Brook absorbed the fashion, culture, and spirit of each place—collecting stories, textures, and inspirations along the way. From the grit of rodeo arenas to the charm of small-town boutiques, she curated pieces and partnered with brands that reflected her vision of bold, unapologetic style.
Her designs are more than clothing or hats—they’re wearable stories. Each collection blends vintage western roots with modern, flashy twists, carefully chosen to make women feel fearless, seen, and celebrated. Through Hat Haven’s custom hat bars and The Rhinestone Roadrunner’s curated boutique, Brook is building a movement of fashion that’s personal, daring, and rooted in the places she’s been and the people she’s met.
COLLECTIONS WITH A STORY
Every piece we carry is more than fabric or feathers—it’s a moment, a memory, and a little piece of the places we’ve been. From dusty rodeo arenas to hidden backroads markets, Brook has handpicked designs that blend western boldness with southern charm and a touch of maximalist glam. Each hat, dress, and accessory tells a story: the shimmer of rhinestones under arena lights, the comfort of a favorite dress on a summer evening, or the confidence that comes from wearing something truly unique. These collections are for the women who live loud, love wide-open skies, and aren’t afraid to make a statement.
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COME RIDE WITH US
Hat Haven and The Rhinestone Roadrunner aren’t just businesses—they’re communities built around shared adventures. Whether you shop online or catch us at a pop-up event on the road, you’re part of a movement that celebrates individuality and connection. Follow along as we crisscross the Midwest and South, bringing hand-curated fashion straight to the places you love. Join us for hat bars, boutique pop-ups, and unforgettable moments that prove style isn’t just about what you wear—it’s about the stories you gather along the way.
Get in touch
For inquiries, collaborations, or just to say hello, reach out to us. We love hearing from our fashion-forward community!
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